ABOUT US

Are you tired of playing it safe when it comes to your fitness gear? Ready to break free from the mundane and embrace your wild side? Then it's time to step into the world of where ordinary is forbidden and unhinged is the norm.

We're not your average fitness brand. We're the rebels, the disruptors, the ones who dare to push the boundaries. Whether you're hitting the gym, out with the family, or dominating the trails, our gear is designed to keep up with your intensity.

But we're more than just clothing – we're a movement. We don't believe others can influence us. We are a tribe of warriors who refuse to settle for mediocrity. We believe in pushing past limits, defying expectations, and embracing the chaos. Because it's in the chaos that we find our true strength.

We are NOTFIT. 

Join us and unleash the beast within. Are you ready to ignite the fire within? Shop our collection now and let's unleash hell together.